Do you know the most cost effective way to grow your audiences online?
Do you know how to make your activities more visible online?
Digital Arts Marketing Training (DAMT) is a new training programme now online from Arts Audiences.
Minister for Arts, Heritage and Gaeltacht Affairs, Jimmy Deenihan TD, launched the new programme in the Science Gallery, Dublin today. Chairperson of the Arts Council, Pat Moylan, was also present to say a few words.
Audiences are increasingly turning to the internet as a source of information about the arts. Arts Audiences have commissioned Susan Hallam to develop a seven-part digital marketing training toolbox that will give you the confidence to access your audiences in a competitive and cost effective manner.
Created especially for the cultural sector, this new toolbox will allow arts organisations to access training in the area of digital marketing in a way which suits their needs. The training is modular and allows organizations to avail of all the modules, or only some depending on their expertise and level of knowledge.
Training has been designed at Level 1 for those in need of basic training; and at a more advanced level for those who already have those skills in place. Areas covered include search engine optimization, best practice web design, web analytics, social media marketing, email marketing and online advertising. Training is offered through online videos and downloadable workbooks.